Why is the plus-size market still so undervalued. Why there aren't more size-inclusive brands when it has been proven that the plus-size market is growing at a fast and positive rate.
It is the Summer of 2020 and here I am planing my upcoming collection in the middle of a pandemic. I'm thinking, is this even what I should be doing while people are literally dying around the world at record speed; should I even consider creating something that at the moment is only fulfilling a childhood dream? That thought made me feel selfish even when my product will eventually contribute to the empowerment of women.